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The pride to produce in Italy.

MADE IN ITALY for us became a real mission.

All the phases of the production process, from the design to the production, are totally made in Italy.

The attention for the details, the careful quality controls and the constant innovation allow us to be today among the worldwide leaders for the production of professional hairdryers.

Every single components, also the most common to all appearances, is studied with attention to the smallest details.

The purpose is to assure the highest reliability also in the hardest and most extreme use conditions.